Free tools / Website Lead Capture Grader

Free tool

Is your website catching leads or leaking them?

Enter your website address. In about 20 seconds you get a score out of 100 covering lead capture, mobile speed, trust signals and tracking, plus a fix for every gap we find.

We look at the public homepage only. Nothing is stored except an anonymous count.

What we check

Lead capture

A contact form, tap-to-call, live chat or text widget, online booking, a home value offer and property search.

Speed

Google's mobile performance score. Most real estate traffic is on phones, and slow pages lose visitors before they ever enquire.

Trust and tracking

A secure connection, a mobile layout, analytics and an ad pixel so you can retarget visitors, plus a search title and description.

How the website grader works

  1. Enter your homepage addressType your website, for example yourname.com. We load the public homepage the same way a visitor would.
  2. We run 13 checksTwelve lead capture, trust and search checks run on our server, and Google PageSpeed measures how fast the page loads on a phone.
  3. Get your score and fixesYou see a score out of 100 and a letter grade straight away, then the full checklist with a plain-English fix for each gap.

Frequently asked questions

What makes a good real estate website for lead generation?

A good agent website gives visitors an easy way to reach you on every page: a short contact form, a phone number they can tap to call, a chat or text widget, a way to book a time, and a reason to leave their details such as a home value report or saved property search. It should load fast on a phone, use HTTPS and have tracking installed so you can measure and retarget visitors.

How is the score calculated?

Lead capture checks carry the most weight because they decide whether a visitor becomes a lead. A contact form, chat or text widget, tap-to-call, online booking, a home value offer and property search make up most of the score. Mobile speed counts for 20 percent, and the rest comes from HTTPS, a mobile layout, analytics, an ad pixel, a page title and a meta description.

Why does mobile speed matter so much for agents?

Most people browsing homes do it on their phone. If your page takes several seconds to show, many of them leave before they ever see your contact form. Compressing large images, removing unused plugins and sliders, and using a faster host usually make the biggest difference.

Does the grader work with IDX websites like kvCORE, Lofty or Real Geeks?

Yes. The grader reads any public website. It recognises common real estate platforms and IDX search, so a kvCORE, BoldTrail, Lofty, Real Geeks, Sierra Interactive, Luxury Presence or AgentFire site is graded on the same checks as a custom site.

Is the website grader free?

Yes. The grade and score are free with no account. Enter your email to unlock the full checklist with every fix.

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